Utah Living With Fire
Utah Living With Fire (ULWF) is a small organization aimed at helping home owners living in the Wildland Urban Interface. Utah enjoys a wide variety of geography, and Utahans have largely settled along the many mountain ranges. Utah Living With Fire provides recommendations to home owners that better prepare their communities in the event of a wildfire.
The Utah Living with Fire logo is hectic and dated—it's not quite demonstrating the thoughtful skills and expertise ULWF offers to its community. In an effort to make ULWF a more approachable and valued resource, I worked with an affiliated fire agency liaison to develop a new brand.
Due to budgetary limitations, the approval process was cut short and the logo was never fully implemented. Despite this set back, this exercise represents some of the considerations and creativity involved in logo and brand development.