Montana Specialty License Plate
The Montana Department of Justice offers a specialty license plate program to qualifying organizations, such as non-profits. Extra registration fees administered go to the according organization providing the plate. Montana Environmental Information Center (MEIC) is a staple in the Helena, Montana community, and approached me for a license plate design to join the program with.
License Plates are really interesting.
License plate design has been a long time object of admiration and fascination of mine, so I was so excited to have a chance at my own design attempt. Designs have their own context, and license plates are no exception. They must be very simple, clean, all while remaining an engaging identifying object.
Montana's got wild pride.
There are over 100 designs available in the specialty license plate program, so the only design obstacle would not just be engaging simplicity. In order for this project to be a success, this design would need to stand out. We created various designs using Montana icons from the landscape, wildlife, and state phrases. The illustration was drawn in an emerging graphic style that wasn't heavily represented in the existing pool of license plates.
Before refining a final illustration for the product, MEIC conducted a quick survey on the local community's response to different designs we'd created. With this information, we were able to make a more sound decision on which design would pose the most success.
The Final Design
The final design features many of Montana's proud icons including the Grizzly Bear, Lone Peak, Granite Peak, Smith River cliffs, a distinct Montana color palate, and the all encompassing phrase, "Last Best Place."
Find this license plate at your local Montana vehicle registration office.